Design Insights: Incorporating Data Into Equipment Planning & Layouts

This session will explore how clubs can stay ahead of evolving trends by using data to inform equipment sourcing and space layouts. Learn how to adapt your club’s design to meet shifting fitness and health trends, from functional training to recovery and beyond. Experts will discuss how to quickly and cost-effectively modify your space to accommodate changing member needs and preferences. Discover how data can guide decision-making on equipment investments, optimize floorplans, and track the success of layout changes. Whether upgrading existing facilities or planning a new space, this session will provide actionable insights on creating dynamic, data-driven environments that enhance member experience and drive business growth.