Sessions

Kick off The HFA Show at the inaugural HFA Hall of Fame Reception! This is a ticketed event and business attire is recommended . Purchase your tickets by adding them to your event registration order.

Designed specifically for first-timers! This is your chance to learn how to take advantage of everything the conference has to offer and to get comfortable networking with other attendees. Plus, we’ll provide tips & tools to help keep you organized allowing you to easily share content & ideas ...

Orangetheory Fitness (OTF) has partnered with healthcare providers to refer patients to their heart-rate based interval training program, aligning with the "Exercise is Medicine" initiative. This initiative reflects Orangetheory's commitment to "more life" by empowering ...

This session will explore how clubs can stay ahead of evolving trends by using data to inform equipment sourcing and space layouts. Learn how to adapt your club’s design to meet shifting fitness and health trends, from functional training to recovery and beyond. Experts will discuss how to ...

The session unveils HFA's newly-released Global Report, providing an in-depth analysis of current fitness and wellness trends across the world. This session will highlight key findings from the report, focusing on emerging industry trends and shifts impacting different markets. We will ...

In today’s competitive market, purpose-driven brands are not only changing the conversation—they’re driving growth and profitability. This panel discussion will explore how aligning your brand with a clear, meaningful purpose can create deeper customer loyalty, enhance employee ...

This session will focus on the essential practices for effective workforce management and employee engagement. Desiree Guilliard-Young will share strategic leadership insights that prioritize both HR objectives and key business drivers, helping leaders build trust, foster authentic ...

Join Jack Thomas and Matt Lavender of The Fit Guide, and Jennifer Maanavi, CEO of Physique 57, as they delve into the crucial role of hospitality in propelling the success of your fitness business. Leveraging their expertise in evaluating fitness studios worldwide, Jack and Matt's team at The ...

With Boutique Fitness on track to be an 80+ Billion Dollar industry by 2030, it's time we dove deep into what's driving our growth and what obstacles stand to hinder that success. Join Lise Kuecker, Founder of Studio Grow, as she breaks down industry insights from the modalities that are ...

Building a strong brand requires intentional marketing efforts that are fueled by thought provoking storytelling. In this session, you’ll discover innovative public relations strategies that can elevate your brand, learn how to curate creative partnerships, understand how to leverage ...

This session is designed to help decision-makers create and collaborate effectively with a DEI (Diversity, Equity, and Inclusion) board. It will also guide DEI advocates in recruiting and empowering allies within the workplace. Additionally, the session provides valuable insights for ...

Special Olympics athletes are motivated to improve their fitness, with 74% of individuals with intellectual disabilities (ID) attending gyms regularly. In 2022, over 400,000 Special Olympics athletes participated globally. However, barriers such as limited access and social support ...

Burn Boot Camp has streamlined key operational efficiencies to fuel its rapid growth. By refining its franchise model, the brand ensures consistency across locations while empowering franchisees with essential tools for success. Rigorous staff training aligns trainers with the brand’s ...

HFA is working to give the industry a seat at the table. It is more important than ever to have a strong unified voice on public policy issues that impact the health and fitness industry. This session will focus on the key advocacy work taking place in Washington, DC and in state houses throughout ...

Join T Drew, as he explores how technology is transforming mental health care and combating the loneliness epidemic. This session will focus on how building intentional habits within a supportive community can drive lasting behavioral change. Learn how tech-enabled accountability and ...

Explore the findings of the largest study on member retention ever conducted globally, analyzing over 200 million fitness club visits of US-based REX Roundtable facilities. This session uncovers the key indicators driving member loyalty, effective engagement strategies, and retention ...

Club leaders and organizations continue to navigate significant shifts in the workplace, including inflation’s impact on both employer and employee budgets, the rise of AI, evolving member expectations, increased private equity investment, and more. In this session, you'll explore the ...

In today's rapidly evolving health landscape, the advocacy of and urgency for the implementation of mentorship programs is vital to the long term success and increased essential nature of the fitness industry. This presentation dives into the critical role of mentorship in equipping new ...

By focusing on a specific market segment and deliberately choosing not to appeal to everyone, MADabolic has created a highly effective, targeted brand that resonates deeply with its ideal clientele. Rather than spreading resources thin, MADabolic’s niche approach has led to greater ...

The future of wellness is evolving, with integrative health spas and wellness spaces increasingly merging with fitness experiences to offer a truly holistic approach to health. This session will explore how the boundaries between wellness, hospitality, and fitness are blurring, ...

This session explores how fitness clubs are incorporating rest and recovery into their offerings to enhance member experiences and promote long-term health. Learn how recovery lounges, exclusive recovery classes, and dedicated spaces are becoming valuable member benefits. Experts ...

This session explores the Bay Club’s approach to building high-performing teams and fostering a culture of collaboration. Through a detailed case study, learn how the Bay Club’s leadership strategies, team-building initiatives, and commitment to employee development have driven ...

Join us for a forward-thinking session exploring how advertising is evolving in response to technological advances, platform changes, and shifting consumer behavior. Our expert panel will cover strategies for adapting to platform updates on Google, Meta, TikTok, and emerging social ...

This research-driven discussion will delve into how understanding price elasticity can transform your pricing strategy. We’ll explore data on membership trends, seasonal fluctuations, and consumer behavior to determine optimal pricing strategies. Learn when to adjust your prices and ...

INFINITY invested thousands of dollars and over 3 years developing a wellness management machine-learning system that automatically generates personalized training, nutrition, and recovery plans to our members. It's called the INFINITY Plan System, and it was idealized to be a tool to ...

Explore ways to elevate exercise professionals as essential healthcare providers. Key topics include advocacy, certification advancements, strategic industry collaborations, and practical issues like health technology and reimbursement. Attendees will learn about enhancing ...

This session will focus on creating fitness experiences that cater to multiple generations, from fathers and sons playing pickleball together to grandmothers and grandsons working on their strength training. Learn how to design programs and spaces that promote health and wellness for all ...

A deep dive into over a decade of marketing from a business operator's point of view. A journey full of mistakes & wins, frustrations & excitement, that ultimately crafted a decision making strategy driven by points of data rather than emotional highs and lows or vanity metrics that don't ...

At Discover Strength, team members aren’t just personal trainers—they’re recognized as Exercise Physiologists, professionals on par with allied health care providers like doctors, dentists, and nurses. This session will explore how to build a strong employer brand that positions your ...

Fitness SF, a prominent multi-location gym in the San Francisco area, was already a leader in the market and had a steady flow of new memberships as well as trials. However, their acquisition costs were very high. Seeking to reduce the cost of their new memberships generated from paid media, ...

Few people look forward to difficult conversations. This may be due to a fear of making things worse and so we choose to avoid them or perhaps we forge ahead unprepared only to find that the result is exhausting and unsuccessful. Team leaders need to have difficult conversations to build and ...

In Australia, preventive exercise has become a vital part of the healthcare system, seamlessly blending physiotherapy, functional training, Pilates, and beyond, to improve health outcomes. This panel will explore how these disciplines are integrated into everyday healthcare ...

Unlocking the full potential of an organization hinges on an often-underestimated link: The correlation between personal wellbeing and professional excellence. Business leaders often neglect their physical and mental health, which diminishes their performance, productivity, and ...

Sponsored by Club Automation

Based on his experience at adidas North America, TaylorMade Golf, and Taco Bell, Xponential CEO Mark King will share his vision for the boutique wellness segment, the franchising model, and the fitness industry in general. Prepare for a candid conversation that challenges the status quo and ...

Venture through hundreds of exhibitor booths and discover products, services, and technology to elevate your business. Prepare to be amazed by the unparalleled size and influence of The HFA Show—test-drive, network, and cut deals with industry powerhouses.

In the ever-evolving landscape of fitness and health, campus recreation stands out as a crucial incubator for developing future fitness professionals. This presentation explores the unique role that college and university recreation programs play in shaping the skills, knowledge, and ...

As organizations face rapid change, the role of the Chief Human Resources Officer (CHRO) has become increasingly pivotal. From managing the future of work to fostering inclusive, resilient cultures, CHROs are driving transformation across industries. This panel will explore how HR ...

Understand the concept of the "third space" and how studios can become vital community hubs that foster connection, engagement, and personal growth. Discover new and creative wellness programs that go beyond physical fitness to address mental, emotional, and social well-being. See how ...

Forward-thinking fitness clubs are redefining membership models to meet the needs of today’s diverse and evolving demographics. Innovative clubs are finding creative ways to allow groups, families, and individuals to share memberships, offering flexible options that fit a variety of ...

Explore the latest trends in payment processing, the rise of global transactions, and how evolving technologies are reshaping the way businesses handle payments. Learn about the challenges and opportunities of hosting international transactions, ensuring security, and optimizing ...

This panel will explore how fitness spaces can support veterans through adaptive training methodologies and mental health services. Veterans often face unique challenges such as PTSD, mobility impairments, and emotional trauma. Experts will share strategies for creating inclusive ...

Member retention requires an all hands on deck approach. This session will explore the critical roles needed to elevate customer experience, from customer success reps to upsell specialists, and trainers and instructors that are invested in the strategic touchpoints that drive member ...

Join leading innovators behind some of the most successful fitness and wellness apps as they discuss the rapidly evolving landscape of digital health. With wellness habits becoming increasingly quantified, apps like Flo, MyFitnessPal, Fitbit, BetterMe, Zwift, and others are ...

Join Amanda Patterson, Founder and CEO at Rocket Fuel Labs, as she reveals how top brands are reshaping their marketing strategies to thrive in an increasingly digital and data-driven world. In this session, Amanda will explore the key components of future-proof marketing, from leveraging ...