Sessions

The Tax Cuts and Jobs Act (TCJA) was signed into law on December 22, 2017. It was the most significant overhaul of the U.S. tax code in over three decades. The law introduced several provisions that are set to expire at the end of 2025. Their expiration will have notable impacts on both health and ...

This session explores the growing trend of staffless facilities, particularly within the European market, where automation and AI are transforming traditional operations. We’ll examine certain models that have eliminated front desk staff, streamlined member check-ins, and ...

Breathe life into your indoor cycling program with innovative strategies that drive profitability through membership! This lecture for club owners, managers and operators will reveal how indoor cycling can remain vibrant through creative programming, consistent messaging and dynamic ...

Group Fitness programming has the potential to be your most powerful tool for the three critical business parameters of Retention, Referrals and creating Raving Fans. This session will be a deep dive into those areas from the perspective of effective group fitness management, and ...

In this session, industry experts will explore how to integrate boutique fitness insights, particularly Pilates, into the club experience. Attendees will learn strategies for creating a personalized, high-touch studio environment within the larger club setting, balancing intimacy ...

Attracting the best talent starts with a strong, authentic employer brand. In this session, Paula will guide you through the essential elements of developing a compelling employer brand strategy that positions your organization as a top choice for candidates. Learn how to define your ideal ...

This session will explore innovative retail strategies that clubs are using to boost revenue, enhance membership offerings, and build brand loyalty. Learn how clubs integrate retail with services, offering exclusive merchandise and wellness products that align with fitness goals. ...

This session will focus on creating fitness programs that cater to the unique needs of women at every stage of life—from pre/post-natal through menopause and beyond. Learn how to develop science-backed programming that nurtures female members' health and wellness, promoting strength, ...

This session provides a comprehensive overview of the latest trends and emerging markets in global franchising, offering expert insights on factors driving international expansion. Attendees will learn how to identify and capitalize on new opportunities, while exploring the complex ...

This interactive workshop session offers a unique opportunity to apply the insights and strategies from the Studio Track to your own business. Join our expert speakers for group consultations, where you can discuss specific challenges, refine your action plan, and receive personalized ...

Venture through hundreds of exhibitor booths and discover products, services, and technology to elevate your business. Prepare to be amazed by the unparalleled size and influence of The HFA Show—test-drive, network, and cut deals with industry powerhouses.

Sponsored by ABC Fitness

Join Amanda Patterson, Founder and CEO at Rocket Fuel Labs, as she reveals how top brands are reshaping their marketing strategies to thrive in an increasingly digital and data-driven world. In this session, Amanda will explore the key components of future-proof marketing, from leveraging ...

Global active aging center, Kieser, shares research, practical strategies, and successful programs designed to enhance the quality of life for an aging population. Discover how to integrate physical activity, nutrition, and mental well-being into comprehensive wellness plans that ...

This session will provide practical strategies to help maximize engagement from part-time employees. We will discuss how to create an effective onboarding process, foster a positive team environment, and motivate staff to take ownership of their tasks. We will also discuss creating a job ...

Let’s explore the evolving behavior patterns of modern health club members and the increasing importance of delivering tangible results. The session will address how health clubs can stay competitive in a landscape where social media, apps, and online communities play a major role in ...

This session provides critical insights on preparing your business for a successful exit, even if selling is not on the immediate horizon. The key to maximizing the value of your business lies in running operations smoothly—making your business attractive to potential buyers before you ...

Everyone knows that we are in the middle of a mental health pandemic. What many people don't realize is that we are also at the beginning of a mental health renaissance. Learn how to participate in this renaissance and benefit financially by understanding how to help your staff, help your ...

After a year of strong recovery and expansion, the 2024 U.S. Health & Fitness Consumer Report reveals that fitness facility memberships reached all-time highs and reflect notable year-over-year increases. Additionally, the total number of facility users grew by 9.7%, highlighting a ...

Join leading innovators behind some of the most successful fitness and wellness apps as they discuss the rapidly evolving landscape of digital health. With wellness habits becoming increasingly quantified, apps like Flo, MyFitnessPal, Fitbit, BetterMe, Zwift, and others are ...

In the ever-evolving landscape of fitness and health, campus recreation stands out as a crucial incubator for developing future fitness professionals. This presentation explores the unique role that college and university recreation programs play in shaping the skills, knowledge, and ...

As organizations face rapid change, the role of the Chief Human Resources Officer (CHRO) has become increasingly pivotal. From managing the future of work to fostering inclusive, resilient cultures, CHROs are driving transformation across industries. This panel will explore how HR ...

Understand the concept of the "third space" and how studios can become vital community hubs that foster connection, engagement, and personal growth. Discover new and creative wellness programs that go beyond physical fitness to address mental, emotional, and social well-being. See how ...

Forward-thinking fitness clubs are redefining membership models to meet the needs of today’s diverse and evolving demographics. Innovative clubs are finding creative ways to allow groups, families, and individuals to share memberships, offering flexible options that fit a variety of ...

Explore the latest trends in payment processing, the rise of global transactions, and how evolving technologies are reshaping the way businesses handle payments. Learn about the challenges and opportunities of hosting international transactions, ensuring security, and optimizing ...

This panel will explore how fitness spaces can support veterans through adaptive training methodologies and mental health services. Veterans often face unique challenges such as PTSD, mobility impairments, and emotional trauma. Experts will share strategies for creating inclusive ...

Member retention requires an all hands on deck approach. This session will explore the critical roles needed to elevate customer experience, from customer success reps to upsell specialists, and trainers and instructors that are invested in the strategic touchpoints that drive member ...

Venture through hundreds of exhibitor booths and discover products, services, and technology to elevate your business. Prepare to be amazed by the unparalleled size and influence of The HFA Show—test-drive, network, and cut deals with industry powerhouses.

Based on his experience at adidas North America, TaylorMade Golf, and Taco Bell, Xponential CEO Mark King will share his vision for the boutique wellness segment, the franchising model, and the fitness industry in general. Prepare for a candid conversation that challenges the status quo and ...

Sponsored by Club Automation

Explore ways to elevate exercise professionals as essential healthcare providers. Key topics include advocacy, certification advancements, strategic industry collaborations, and practical issues like health technology and reimbursement. Attendees will learn about enhancing ...

This session will focus on creating fitness experiences that cater to multiple generations, from fathers and sons playing pickleball together to grandmothers and grandsons working on their strength training. Learn how to design programs and spaces that promote health and wellness for all ...

A deep dive into over a decade of marketing from a business operator's point of view. A journey full of mistakes & wins, frustrations & excitement, that ultimately crafted a decision making strategy driven by points of data rather than emotional highs and lows or vanity metrics that don't ...

At Discover Strength, team members aren’t just personal trainers—they’re recognized as Exercise Physiologists, professionals on par with allied health care providers like doctors, dentists, and nurses. This session will explore how to build a strong employer brand that positions your ...

Fitness SF, a prominent multi-location gym in the San Francisco area, was already a leader in the market and had a steady flow of new memberships as well as trials. However, their acquisition costs were very high. Seeking to reduce the cost of their new memberships generated from paid media, ...

Few people look forward to difficult conversations. This may be due to a fear of making things worse and so we choose to avoid them or perhaps we forge ahead unprepared only to find that the result is exhausting and unsuccessful. Team leaders need to have difficult conversations to build and ...

In Australia, preventive exercise has become a vital part of the healthcare system, seamlessly blending physiotherapy, functional training, Pilates, and beyond, to improve health outcomes. This panel will explore how these disciplines are integrated into everyday healthcare ...

Unlocking the full potential of an organization hinges on an often-underestimated link: The correlation between personal wellbeing and professional excellence. Business leaders often neglect their physical and mental health, which diminishes their performance, productivity, and ...

In today's rapidly evolving health landscape, the advocacy of and urgency for the implementation of mentorship programs is vital to the long term success and increased essential nature of the fitness industry. This presentation dives into the critical role of mentorship in equipping new ...