Employer Branding: Elevating Your Team’s Role as Health Professionals

At Discover Strength, team members aren’t just personal trainers—they’re recognized as Exercise Physiologists, professionals on par with allied health care providers like doctors, dentists, and nurses. This session will explore how to build a strong employer brand that positions your team as essential health experts. Luke will share how competitive pay, shared client models, clear career progression, and continuous professional development can help attract top talent, boost retention, and elevate the reputation of your entire team. Learn how to create an empowering environment that not only advances the careers of your employees but also raises the bar for the fitness industry as a whole.