Embracing a Niche: MADabolic’s Disruptive Approach to Understanding Core Customers

By focusing on a specific market segment and deliberately choosing not to appeal to everyone, MADabolic has created a highly effective, targeted brand that resonates deeply with its ideal clientele. Rather than spreading resources thin, MADabolic’s niche approach has led to greater growth, stronger community engagement, and higher member loyalty. Attendees will learn how embracing a niche strategy allows fitness businesses to build expertise, streamline their offerings, and drive measurable results. This session will challenge conventional thinking around the idea that broader is always better and demonstrate how refining your focus can lead to big rewards in an ever-competitive fitness landscape.