Attracting the best talent starts with a strong, authentic employer brand. In this session, Paula will guide you through the essential elements of developing a compelling employer brand strategy that positions your organization as a top choice for candidates. Learn how to define your ideal talent, create an exceptional candidate experience, and foster an onboarding and retention process that keeps top performers engaged long-term. By focusing on what makes your company stand out and aligning your values with the right people, you can attract and retain the talent needed to drive your business forward. Whether you’re building your employer brand from scratch or refining an existing strategy, this session will provide insights for creating a talent magnet that supports growth and success.