The State of the Fitness Consumer

After a year of strong recovery and expansion, the 2024 U.S. Health & Fitness Consumer Report reveals that fitness facility memberships reached all-time highs and reflect notable year-over-year increases. Additionally, the total number of facility users grew by 9.7%, highlighting a renewed focus on health and wellness across the nation. Understanding these evolving consumer behaviors is essential for ongoing success in the industry. This session dives deep into the data around these trends and explanations around how to leverage them.