Paid Media in 2025: What's Next for Strategy and Innovation?

Join us for a forward-thinking session exploring how advertising is evolving in response to technological advances, platform changes, and shifting consumer behavior. Our expert panel will cover strategies for adapting to platform updates on Google, Meta, TikTok, and emerging social channels, leveraging predictive analytics for hyper-targeted audience engagement, and exploring creative innovations to capture attention in a crowded digital space. We’ll also discuss next-gen tactics for driving high-quality leads and conversions, equipping your brand to thrive in the rapidly changing media landscape.