Join Amanda Patterson, Founder and CEO at Rocket Fuel Labs, as she reveals how top brands are reshaping their marketing strategies to thrive in an increasingly digital and data-driven world. In this session, Amanda will explore the key components of future-proof marketing, from leveraging cutting-edge tech stacks and AI-powered tools to driving influencer marketing and refining data strategies for maximum impact. You’ll gain actionable insights on how to build adaptable marketing plans that harness the power of new technologies to enhance personalization and engagement. Whether you're looking to optimize your marketing efforts or stay ahead of the curve, this session will provide you with the tools and knowledge to future-proof your brand’s marketing strategy and achieve sustained growth in an ever-evolving marketplace.