Building a strong brand requires intentional marketing efforts that are fueled by thought provoking storytelling. In this session, you’ll discover innovative public relations strategies that can elevate your brand, learn how to curate creative partnerships, understand how to leverage press exposure through social media, and learn how cultivating relationships with key press and media outlets unlocks hard to open doors. Ignite the power of your marketing efforts by understanding the importance of roadmapping your PR plan. Unleash the potential of your company’s internal voices through thought leadership opportunities to establish your brand as a visionary with tactics that are driven by foresight. Whether you're a PR veteran or just starting to explore brand-building through PR, this session will help you drive brand awareness, strengthen your reputation, and create lasting connections with your audience.