In this session, industry experts will explore how to integrate boutique fitness insights, particularly Pilates, into the club experience. Attendees will learn strategies for creating a personalized, high-touch studio environment within the larger club setting, balancing intimacy with community. The discussion will cover pricing models for new offerings, including how to structure membership options that provide value while maintaining exclusivity. Experts will also share best practices for sourcing qualified Pilates instructors and other specialized professionals, ensuring they deliver top-notch experiences for club members. Additionally, the session will highlight effective ways to retain members by leveraging boutique-style programs to enhance engagement and attract new clientele. Whether you're looking to introduce Pilates or expand your existing services, this session will provide actionable insights on elevating your club’s offerings and staying competitive in a rapidly evolving fitness landscape.