Putting Members First: Elevating Your Health Club Through Community-Centric Leadership

Let’s explore the evolving behavior patterns of modern health club members and the increasing importance of delivering tangible results. The session will address how health clubs can stay competitive in a landscape where social media, apps, and online communities play a major role in member engagement. Learn strategies for fostering in-person accountability, including leveraging run clubs and other community-building initiatives. Discover how to create an inclusive environment that builds confidence, especially among younger generations. The session will also emphasize the need for health clubs to prioritize safety and effectiveness in their offerings, backed by the latest research, to ensure members achieve their fitness goals.